Margi Rice · Lowcountry Market JournalOverviewBlufftonHilton HeadOutlookAugust 2026 · Market UpdateTwo markets.One Lowcountry.Bluffton and Hilton Head are moving at different speeds
Bluffton
ZIP Codes 29910 & 29909For Sellers
Bluffton posted more closings, higher prices, and meaningfully lower inventory than last June. That is supportive—but the increase in market time means sellers should not interpret limited supply as permission to overprice. Homes positioned correctly from day one retain the strongest advantage.
For Buyers
Competition remains present, especially for well-maintained homes in established communities. However, longer market times may provide more opportunity to compare neighborhoods, inspect carefully, and negotiate terms when a property has been available for an extended period.

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